Open Educational Resource
“WIL Module 7.1 - Career Portfolios and Personal Branding” by Algonquin College, Georgian College, Lambton College, Niagara College is licensed under Creative Commons Attribution Non-Commercial
This learning module comes with pre-built Articulate Storyline templates, which, under the CC license, I can adapt for my needs. For the purposes of my lesson on personal branding, I will utilize slides that include the questions to ask yourself when developing your personal brand.
Mayer’s Multimedia Design Principles
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Multimedia principle: The Articulate Storyline slides include graphics, text and voice
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Modality principle: The Storyline slides are supported by audio narration to support the graphics
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Coherence principle: The slides contain graphics, text, and audio that support the lesson, without extraneous additives.
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Contiguity principle: The slides are organized logically, with slide layouts appropriate for the content
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Segmenting principle: The slides do a good job of breaking down the content into accessible pieces.
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Learner control principle: The slides do not auto-advance, allowing the learner to control how long to stay on each slide. Learners can also turn on or off the close captioning.
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Personalization principle: The audio narration is in a conversational tone.
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Pretraining principle: This interactive lesson provides an overview of personal brand before diving into the steps to intentionally create personal brand.
Made-to-Stick Principles
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Simple: This tool attempts to simplify what could be a complex, overwhelming task.
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Unexpected: The idea that creating a personal brand can help you control your narrative in the job search may be surprising to students who may be overwhelmed by the many components of the job search beyond their control.
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Concrete: Answer these questions to get to the root of your personal brand.
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Credible: The idea of personal branding is well-known, as are the steps that this module takes to create a personal brand.
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Emotion: Students want to give themselves every advantage in the job market.
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Story: This interactive lesson provides enough detail for learners to grasp the importance of developing a strong personal brand.
Interactive Infographic
Description
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I created this interactive image to conclude the lesson, as a way to encourage students to continue working on and promoting their personal brand.
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I created the infographic in Canva.* Most of the images were from Canva’s image library, except for the picture of the USG campus. I took that photo and edited it to look like a drawing/painting.
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I loaded the infographic into Articulate Rise,* where I added the interactive hotspots, including all text and my audio component.
Mayer’s Multimedia Design Principles
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Multimedia Principle: This interactive graphic combines text and pictures to describe the steps to promoting your personal brand.
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Contiguity Principle: The text and image icons are color-coded to group concepts together.
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Signaling principle: There are several signaling cues, from the animated hotspots signaling places to click to the hotspot images, assisting learners with taking the intended path, to
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Learner-control principle: This interactive image is completely learner-controlled, with the learner clicking on the hotspots and choosing when to move on to the next.
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Personalization: I personalize it through the use of the word “you.”
Made-to-Stick Principles
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Simple: a simple pathway that guides learners through steps that they can take to reinforce and promote their personal brand
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Unexpected: It is an image of a street, creating an attention-grabbing scene
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Concrete: It very clearly lays out steps, offers an expanded description in the interactive buttons, and includes bulleted guidance for each area.
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Credible: The concepts are simple, thus easy to understand and believe.
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Emotion: Learners who are interested in maximizing their career path will care about this information.
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Story: This will inspire learners to continue working on maintaining their personal brand.